The Gorgeousness Programme

For Primary Schools


Bombarded with unrealistic, unattainable images and images of beauty that impact their self-esteem, the pressure on young girls to be physically perfect is becoming increasingly destructive. Children as young as six are reducing their food consumption to become thinner and three quarters of ten and eleven year olds would like to change their appearance.
  • A 2008 Ofsted survey of 150,000 children found that by the age of 10 a third of girls and 22% of boys cited their bodies as their main source of worry.


  • In 2010 a survey of over 1000 girls by Girlguiding UK showed that nearly three quarters of 7 – 11 year olds would change something about their appearance and by the ages of 10 and 11, one in eight wanted to be thinner.


  • The average child watches between 20,000 and 40,000 adverts a year and are exposed to more images of “ideal” beauty in one day than their great-grandmothers were in a life-time.
Research shows that girls and young women who develop low self-esteem from hang-ups about their looks often fail to reach their full potential in life. By educating girls at a younger age to recognize the damaging effects of narrow beauty ideals and helping them to base their own self esteem on factors other than physical appearance, schools are able to arm their pupils with resilience and a higher aptitude for success.


The Primary Gorgeousness Programme is a unique, dynamic, interactive package that has been developed to combat the issue of low self esteem caused by body image. The package is made up of three parts:
  • STUDENT PROGRAMME: 3 x 180 minute Gorgeousness workshops for Year 5 and 6 girls of all ability. Course content and the language/approach used is adapted to suit every learning style.


  • PARENT PROGRAMME: 1 x 120 minute Gorgeousness workshop to raise parent’s awareness around their own self-esteem and tackle negative body narrative


  • TEACHER PROGRAMME: 1-1 Training and coaching for in-house staff members to become Practitioners of the Primary Gorgeousness Programme
Parents and teachers will also be provided with access to a FREE online Gorgeousness e-course giving them the opportunity to participate in a conversation about the beauty ideals of our culture and how these can impact the way they feel and the actions they take. Users of the e-course will be given tools to identify their own values and unique “gorgeousness” and create their own Gorgeousness Brand that creatively captures their confidence and worth and from which to start lifting their own self esteem.


Pupils learn to:

  • Recognise how the media portrays one body type
  • Participate in creating a new beauty ideal
  • Raise self esteem and hence improve behaviour and motivation
  • Gain greater clarity about what makes them unique and special
  • Greater body confidence and self belief
  • Value themselves and their bodies, resulting in healthier habits and choices

Parents are encouraged to:

  • Develop a healthier relationship with their own body image
  • Recognise how the media affects their children’s self esteem
  • Participate in creating a new beauty ideal
  • See the importance of body image for young people
  • Experience greater body confidence and self belief
  • Value themselves and their bodies, resulting in healthier habits and choices

Teachers are supported in:

  • Understanding the importance of body image in young children
  • Using resources that help children question the media images they are exposed to
  • Developing a healthier relationship with their own body image
  • Delivering an extended version of the Primary Gorgeousness Programme by becoming a certified Gorgeousness Programme Practitioner 
For More Information Please EMAIL HERE
Contact Bethan

If you'd like to know more or request a call back, please email Bethan here.